Exactly, how fast is Mobile Web growing?
One keeps on hearing so much about Mobile Web and how 2010 is going to be the “Year of Mobile” but is it really going to happen. Let’s find out. Below, we consolidated the latest reports from different analysts and firms who continuously measure the mobile web traffic, and mobile ecosystem over the last few years. Let’s hear it out from them.
| Analyst | Statistics | Detailed Report |
|---|---|---|
| Comscore (May,2010) |
Out of 234 Million Americans using mobile devices, 31.9% used mobile for browsing and 30% downloaded apps and used them. | Comscore Mobile Report |
| Quantcast (Jan,2010) |
Mobile Web grew 110 percent in the U.S., and 148 percent worldwide in 2009. Interestingly, the mobile Web still only makes up 1.26 percent of total U.S Web consumption, and a mere .99 percent worldwide. | Quantcast Mobile Report |
| Admob (Jun,2010) |
Mobile Traffic from each region has increased at least 4x in the last two years, with increases of more than 6x from North America, Asia, Western Europe, Latin America and Oceania. | Admob Metrics Report |
| Bango (Feb,2010) |
Bango’s annual mobile usage study, records 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, compared with just over one and half minutes the previous year. Average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before. | Bango’s Annual Mobile Usage Study |
| Morgan Stanley (Jun,2010) |
Number of smartphone users who have accessed mobile web through their phones stands at 38 Million for Apr-2010 as compared to 18 Million for Apr-2009. Based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. | Morgan Stanley Research Report |
| Nielsen Company (Aug,2009) |
Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company. | Neilsen Company Mobile Research |
| China Internet Network Information Center (Mar,2010) |
China’s Online Population reaches 420 million, out of which 277 million get online with their phones, and access popular services that support web and video products. | China Internet Network Information Center Survey Report |
| PercentMobile (Jul,2010) |
Mobile traffic to sites designed for the desktop Web have increased over the last 6 months from 8.3% to 11%, a 32% increase. | PercentMobile Survey |
Sounds very impressive. Now let me detail out, some of the other changes happening in the world around us, which are making the mobile web growth explode.
- Smart Phones shipments on rise. As per Gartner latest reports, 172.4 Million smartphones were shipped in 2009, making smartphones 14.2 percent of all handsets shipped. Also, by 2011, 85% of the new handsets shipped would be able to access the web.
- 3G Adoption on Rise. 2010 is the 3G ‘Mainstream’ penetration Inflection point. Currently 3G penetration worldwide is more than 20%, and with rollout of 3G+ services in developed as well as developing economies, it would further witness a strong growth.
- Wifi Growth. Mobile Web access happens not only through EDGE/GPRS/3G/4G networks but also through wireless networks. 90% of new smartphones being shipped have Wi-Fi capabilities, enabling existing desktop Internet users to easily migrate to mobile Internet.
- Social Web and Location Based Services (LBS). No technology can grow without a killer application. We believe Social Web and LBS are such two applications. Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump, according to the research by comScore.
LetsGoMo is all in, and is focussed on helping you going on mobile. In case you share our enthusiasm about mobile web, and want to explore the possibilities of how mobile web can help you scale up your business, do Get in Touch with us.
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I have been searching for this data, and chanced upon your blog. Thanks for collating all the data at one place. Extremely helpful for me!!